Apple begins the Great App Store cost negotiation

The focus may be on Apple, but decisions made around App Store commissions could impact every retail business.

The Uncomfortable Truth About Submitting Your App to Apple…, by Sharif Sourour, Mac O'Clock

Apple loosens grip on App Store pricing with 700 new price points, support for prices that don't end in $.99

Epic trial reveals Apple negotiations with Netflix, Facebook, Microsoft

Best practices guide to Apple and Google App Store Optimization essentials - Business of Apps

Apple announces biggest upgrade to App Store pricing, adding 700 new price points - Apple

17 Negotiation Tactics to Try

Apple's Bargain in China - The New York Times

Unlocking the Potential: Monetizing Your App on Apple App Store - FasterCapital

Apple Offers App Store Developers More Price Options -- 29 Cents to $10,000 - CNET